Trademark law consists of the legal rules by which businesses protect the names, logos and other commercial signifiers used to identify their products and services. One of the principal goals of trademark law is to prevent consumers from being confused in the marketplace. Another goal is to prevent a business from trading off another business’s good will.
What is a trademark? Trademarks are a form of “intellectual property.” Intellectual property has no value separate from the product or service to which it pertains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of the goods or services of one party from those of others. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Trademark rights are established through use of the trademark. Rights begin with either actual use of the mark or having a bona fide intention to use the mark in commerce at a later date. Once developed, a trademark can become one of your most valuable assets.
The Strong Firm P.C. provides comprehensive trademark services related to helping you understand and protect your intellectual property rights in your trademarks and trade names as well as the protection of those certain rights.
The Strong Firm’s trademark attorneys will help guide you through the life cycle of a trademark to ensure that all your rights are protected, including:
Your trademarks are a valuable part of your business. Let The Strong Firm’s trademark attorneys work with you to maximize the value of one of your most important business assets.